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Overview:
We want YOU to amplify the 7-Eleven Canada brand internally and externally, create community programs on a local and national level, initiate earned media, brand engagement and referral – on a large scale own and humanize our awesome brand! Get people buzzing about 7-Eleven!
Responsibilities:- Identify brand-appropriate marketing and communications opportunities consistent with brand voice and positioning
- Create business plans to support ideas and present to senior leadership
- Develop plans and strategies to position 7-Eleven Canada as a choice employer.
- Create programs and communication campaigns and incentives that drive engagement, a 2-way dialogue between all team members that generate goodwill, buzz, and bring the team together.
- Ownership and drive of internal team Facebook page + Brand Linked In page.
- Lead PR and earned media activations for the brand. You are the business owner and can create as such.
- Lead & drive awareness of local community events and plans through top notch local listings pages content– submitted by the field team or generated through national programs.
- Lead existing/ propose new partnerships to drive brand awareness on a national and neighborhood
- Plan, brief and lead execution of campaigns, promotions, and Think Innovation!
- Measure campaign results and identify insights to drive strategies and plans to continually grow engagement
- Engage technology partners to drive efficient communication methods
- Build strong working relationships with cross-functional business partners and tools (including operations, merchandising, creative services, Digital, HR, public relations, finance, legal, social monitoring, VOC, YEXT) to facilitate the execution and analysis of communications initiatives.
- Create consumer and internal team research in collaboration with the HR and data team, including focus groups and online surveys, to measure employer, customer, consumer, and brand satisfaction.
- Plan and own internal communications budget, including monthly forecasting and accruals.
- Create, Innovate and Grow your portfolio while supporting our brand excellence.
Portfolio of creative and resourceful approaches to unique business challenges
- Ability in making brand-appropriate & business building strategic decisions
- Self-motivated with ability to take initiative and pursue opportunities along with working well independently and with a small team, project management skills and creativity a must
- Drive ownership and live by the Entrepreneur philosophy
- Degree: 5 – 7 years in a marketing and/or communications role
- Must have excellent communication and written skills
- Project lead experience – managing complex projects and budgets successfully.
- Marketing experience – from agency / creative briefs, to implementation and execution through media, instore, etc.
- Experience in social media tools and community
- Commitment to continual improvement and innovation ~ Pride in ownership!
- Ability to work within office and home environment while driving excellence and being awesome!
Why join 7-Eleven:
- Extended Health & Dental Benefits
- Paid vacation and time off including sick time
- Flexible working environment
- Group Retirement Savings Plan
- Employee Recognition
- Employee & Family Assistance Program
- Educational Reimbursement Program
- Career Advancement
7-Eleven Canada is an equal opportunity employer
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